AI Insights · Timothy · October 2021
Top 5 Toddlers Games on iOS in the UK: Q3 2021 Performance
Discover the performance trends of the top 5 toddlers games on iOS in the UK during Q3 2021, including downloads, revenue, and active users.
In the third quarter of 2021, the top 5 toddlers games on the iOS platform in the United Kingdom showcased varied performance in terms of downloads, revenue, and active users. Here's a detailed look at how each of these games fared during this period.
My Talking Angela 2 from Outfit7 Limited saw a significant jump in weekly downloads initially, peaking at around 50K in mid-July before gradually declining to approximately 4.5K by the end of September. Weekly revenue for the game experienced a peak of $3.5K at the end of July, followed by fluctuations, ending with around $714 in the last week of September. The game’s active users also followed a downward trend, starting at 122.7K in late July and dropping to about 45.3K by the end of the quarter.
Fingersoft's Hill Climb Racing demonstrated notable performance, with weekly downloads reaching a high of approximately 20.6K in early August and maintaining a steady range between 6K to 16K in subsequent weeks. The revenue saw its highest point at $2.4K in early August, while active users peaked at 139.2K during the same period, before stabilizing around 116.5K by the end of September.
Toca Boca Hair Salon 4, published by Piknik, experienced consistent weekly downloads, fluctuating between 6.4K and 10.4K throughout the quarter. The weekly revenue showed a spike to $4.5K in late July, followed by a range of $1.3K to $2K towards the end of the quarter. Active users remained relatively stable, peaking at 29.7K at the end of August and ending the quarter at approximately 23.5K.
Color by Number：Coloring Games from Wildlife Studios maintained steady weekly revenue, generally around $10K, with slight dips towards the end of the quarter. Downloads peaked at 11.3K in late July but saw a decline to approximately 3.5K by the end of September. Active users mirrored this trend, starting at 71.9K in late July and decreasing to about 50.2K by the end of the quarter.
Lastly, My Talking Tom from Outfit7 Limited showed a stable performance with weekly downloads peaking at around 12.7K in mid-July and ending the quarter at approximately 4.7K. Weekly revenue remained modest, peaking at $260 in early August. The game’s active users showed a gradual decline from 148.9K in late July to about 111.9K by the end of September.
This data, sourced from Sensor Tower, highlights the dynamic nature of the toddlers gaming market on iOS in the UK. For more detailed insights, visit Sensor Tower.
